Although this joint NAA/ASNE session was supposed to focus on where to put resources and how best to use limited editorial resources, one theme emerged: Go where your audience goes. ESPN Editor-in-Chief Rob King reminded the audience that any single page of a Web site needs to be a relevant experience...

From audience tactics to advertising tactics, David Steoffler, President of Touchstone News Consulting, review trends and strategies being use by smaller paper. He reviewed two case studies. One involving Gov. Eliot Spitzer's resignation and the other is how the Suburban Journals of Greater St. Louis...

Consultant David Stoeffler's three keys to any Web strategy are: audience, attitude and advertising. I won't discount the importance of audience and advertisers; they are the reason newspapers (and their Web sites) exist and they effectively pay our salaries. But I'll venture to say that...